Product
Creative. Memorable. Daring
Eye catching visuals and concise messaging, product films hook people in within the first few seconds.
These videos can take shape in two different forms. A common way to utilise product films is by turning them into short ads that draw you in to want to find out more, resulting in website or social engagement. The purpose of these videos is to create intrigue in as little time as possible, with bold visuals, interesting facts or maybe something daring and cheeky to grab attention? The choice is yours. These tend to perform well on social media or tv.
Another way to utilise product films though is by creating a more in depth explainer video, shining a light on the unique selling points, how-to’s and the benefits. This gives people who are interested more reasons to buy into your product or service because they’re able to see it in action.
Product films are all about tapping into your viewers psychology, what are they hoping to see? what will catch their eye?
Think about how you want to market to your target audience and how you can create something that will perform well and be favoured by algorithms.
Need inspiration? Check out some of our previous product films!